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Reklama Adidas s teniskou na Akropole vyvolala v Grécku pobúrenie
Propagačné video značky Adidas, v ktorom sa objavila viacfarebná teniska na Akropole, vyvolalo v Grécku vlnu pobúrenia.
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ATÉNY 17. mája - Grécka vláda v piatok oznámila, že podnikne právne kroky, keďže na natáčanie nebol udelený žiadny oficiálny súhlas.
„Nebol dodržaný právny postup,“ uviedla ministerka kultúry Lina Mendoniová pre rádio Skaï. Zábery označila za „mimoriadne nepríjemné“ a prirovnala ich k „teniske Adidas... ktorá kope do Akropoly“. Ohlásila podanie trestného oznámenia na „všetkých zodpovedných“, pričom justícia má vyšetriť, ako k incidentu došlo.
Grécka pobočka Adidas na žiadosti AFP nereagovala. Záber, ktorý v piatok zaplnil titulné stránky viacerých gréckych médií, vznikol počas štvrtkovej dronovej show v Zappeione - neoklasicistickej budove v centre Atén, ktorú spravuje štátna komisia pod dohľadom ministerstva financií.
Dronovú show organizovala spoločnosť Essence Mediacom v rámci kampane pre Adidas. Podľa niektorých správ požiadala Essence Mediacom o povolenie 30. apríla a získala ho za poplatok „len 380 eur“. Ani Essence Mediacom na otázky AFP nereagovala.
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Mendoniová zdôraznila, že „správa Zappeionu mala pred udelením povolenia
žiadať súhlas ministerstva kultúry“. Dodala, že „došlo k porušeniu
zákona o archeologickom dedičstve“.
Grécka legislatíva je v otázke využívania archeologických lokalít, z
ktorých mnohé majú viac ako 2 500 rokov, mimoriadne prísna. Parthenón
na Akropole, zapísaný v UNESCO, navštívilo v roku 2024 viac ako 4,5
milióna ľudí.
„Akropola, celosvetový symbol kultúry a demokracie, nemôže byť
kulisou pre komerčné účely,“ uviedla opozičná strana Pasok, ktorá vládu
obvinila z nedbanlivosti a spochybnila úlohu ministerstva kultúry.
Začiatkom apríla ministerstvo kultúry odmietlo žiadosť oscarového
režiséra Yorgosa Lanthimosa o natáčanie na Akropole s odôvodnením, že
scény nezodpovedajú historickému obrazu lokality. Incident vyvolal
kritiku aj na sociálnych sieťach, kde používatelia písali: „Nie
Yorgosovi Lanthimosovi. Áno Adidasu. Nie umeniu, áno peniazom.“
17.5.2025 /
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Ostatné / Autor: © SITA Všetky práva vyhradené. / Foto: SITA/AP
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NAJČÍTANEJŠIE
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