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INTERSPORT prinesie do európskych miest nové športové zážitkové zóny Clubhouse
INTERSPORT toto leto otvorí sériu jedinečných Clubhouse zón v Berlíne, Paríži a Istanbule. Projekt je súčasťou globálnej kampane „YOUR PASSION. YOUR PLACE. MAKE IT YOUR GAME.“, ktorá prenáša posolstvo značky z reklamnej komunikácie do reálnych zážitkov.
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INTERSPORT Clubhouse sú navrhnuté ako otvorené komunitné priestory, ktoré spájajú fanúšikov, hráčov a miestne komunity. Návštevníci sa môžu tešiť na športové aktivity, interaktívne zážitky, produktové prezentácie a možnosť nakúpiť si najnovšie kolekcie svetových značiek Nike, adidas a PUMA.
V mnohých krajinách, kde INTERSPORT pôsobí, prebiehajú kvalifikácie FOOTBALL EXPERIENCE a EA SPORTS FC™ 26. Prostredníctvom týchto podujatí značka prináša kampaň priamo do miestnych komunít a dáva víťazným tímom príležitosť súťažiť na medzinárodnej úrovni.
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Vyvrcholením projektu bude INTERSPORT Clubhouse v Paríži, kde sa 27. a 28. júna stretnú zástupcovia z viacerých krajín na medzinárodnom finále. Podujatie bude oslavou futbalu, športovej vášne a globálnej komunity INTERSPORT.
INTERSPORT Clubhouse budú otvorené vo vybraných termínoch od júna do júla 2026. Každá lokalita bude vychádzať z globálneho konceptu kampane, zároveň však zohľadní miestnu kultúru a charakter mesta. Cieľom je vytvárať priestory, kde sa ľudia prirodzene stretávajú prostredníctvom športu.
Termíny a lokality:- Berlín – ALEXA: 6. jún – 19. júl 2026
- Istanbul – Meydan Mall: 11. jún – 21. jún 2026
- Paríž – Les Halles: 12. jún – 4. júl 2026
9.6.2026 /
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Novinky / Autor: PRomo / Foto: INTERSPORT
Zdielať článok na Facebooku
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NAJČÍTANEJŠIE
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