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Behaj lesmi hlási veľkú posilu: UniCredit Bank je novým hlavným partnerom
Bežecký seriál Behaj lesmi, ktorý dlhodobo prepája šport, prírodu a slovenské regióny, vstupuje do novej sezóny s významnou novinkou. Novou posilou sa stáva UniCredit Bank, ktorá do projektu prináša unikátnu aktiváciu postavenú na skutočných príbehoch lokálnych podnikateľov.
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“Behaj lesmi nie je len o behu. Je o konzistentnosti, vytrvalosti, sebazaprení, no hlavne o radosti z toho, čo robíme. Preto sme veľmi radi, že do projektu vstupuje UniCredit Bank a spoločne vytvoríme priestor a odprezentujeme malých a stredných podnikateľov v regiónoch Slovenska.“ dodáva Lenka Ďurechová, Country Director Raul Slovakia.
Šport je výkon, podnikanie je vytrvalosť
“Na štyroch pretekoch série Behaj lesmi meníme bežcov na stratégov. V našich interaktívnych zónach si na chvíľu vyskúšajú reálne podnikateľské rozhodnutia na príbehoch konkrétnych lokálnych firiem. Chceme ukázať, že podnikanie nie je len o číslach, ale o odvahe čeliť prekážkam, vytrvalosti a o hľadaní riešení – presne tak, ako je to pri športe,“ vysvetľuje Viliam Pätoprstý, riaditeľ pobočkovej siete UniCredit Bank.
Zážitok pre dospelých, kreativita pre deti
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Celý koncept prepája emóciu z hry s náhľadom do reality podnikania.
UniCredit Bank sa týmto stáva prirodzeným partnerom malých regionálnych
firiem, čo potvrdzuje aj spolupráca so slovenskou značkou Smoo To Go.
Jej zakladateľka bude pre bežcov osobne pripravovať smoothie a Imu
drinky. Organizátori nezabudli ani na najmenších, v kreatívnej zóne
„Radosť tvoriť“ dostanú deti priestor zhmotniť svoje vlastné
podnikateľské túžby a sny.
Spojenie športu a lokálneho biznisu
Séria
Behaj lesmi nie je len o kilometroch v nohách, ale o silnom pute s
regiónmi. V sezóne 2026 toto spojenie naberá nový rozmer. UniCredit Bank
vstupuje do partnerstva ako kurátor lokálneho podnikania. Priamo na
pretekoch v regiónoch vytvorí platformu pre malých a stredných
podnikateľov, ktorí dostanú priestor predstaviť svoje príbehy tam, kde
skutočne vznikajú.
Behaj lesmi dlhodobo dokazuje, že
šport môže byť zážitok presahujúci samotný výkon. Spája pohyb s
príbehom, komunitou a miestom. Nové partnerstvo s UniCredit Bank tento
rozmer ešte posilňuje. Registrácie sú možné pre všetkých na webe
behajlesmi.sk.
17.4.2026 /
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Bleskovky / Autor: PRomo / Foto: Raul
Zdielať článok na Facebooku
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NAJČÍTANEJŠIE
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